About Us

A California-Based Bicycle Retailer

Biking has been part of our business and daily life in Southern California for more than 20 years. Our company operates as an independent bicycle retailer based in South El Monte, California, serving customers across the United States through online and direct-to-consumer channels.

We focus primarily on our own branded bicycle line, Firmstrong, which represents the core of our product offerings.

Independent Retail Operations

In addition to our Firmstrong products, we also source and retail bicycles from third-party manufacturers as part of our broader inventory selection. These products are purchased through standard OEM and wholesale supply channels and are sold independently under our retail operations.

Some of these inventory items include bicycles manufactured by various global suppliers, including products associated with the XDS brand.

We are not affiliated with, controlled by, or acting on behalf of Shenzhen Xidesheng Bicycle Co., Ltd. (XDS) or any of its subsidiaries.

Product Sourcing and Distribution

Our business model is based on independent sourcing and retail distribution. We do not operate as an exclusive distributor for any single external bicycle manufacturer.

All products are selected, marketed, and sold under our own retail discretion, based on customer demand and inventory availability.

Brand Ownership

Firmstrong is our wholly owned brand and represents our primary business focus in the United States bicycle market.

We maintain separate retail listings and product pages for third-party sourced bicycles, which are offered solely as part of our broader product catalog.

Legal Notice

XDSBikeco.com is an independent retail platform. The presence of XDS-branded bicycles on this website does not imply any partnership, sponsorship, or official relationship with XDS or its parent companies.

All third-party brand names are used strictly for product identification purposes.